It’s incredibly easy to get caught up in an activity trap, in the busyness of life, to work harder and harder at climbing the ladder of success only to discover it’s leaning against the wrong wall. It is possible to be busy- very busy- without being very effective. 

People often find themselves achieving victories that are empty, successes that have come at the expense of things they suddenly realize were far more valuable to them. People from every walk of life- doctors, academicians, actors, politicians, business professionals, athletes, and plumbers- often struggle to achieve a higher income, more recognition of a certian degree of professional competence, only to find that their drive to achieve their goal blinded them to the things that really mattered most and now are gone. 
– 7 habits of highly effective people

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